CEOs Place C-Level Emphasis on Healthy Lifestyles, Battle to Burn Most Calories During
2-week Challenge

Leading by example is one of the most effective ways senior leaders can show their workforce that they’re committed to helping them lead healthy lifestyles. To demonstrate this, Virgin HealthMiles kicked off the “Beat the Chief” challenge yesterday with one of our leading clients, Columbus, Indiana-based Cummins.

The “Beat the Chief” Challenge pits Virgin HealthMiles CEO, Chris Boyce, against Cummins’ CEO, Tom Linebarger. The rules are simple: the executive who burns the most calories during a two-week period wins.  The Challenge runs from January 23 through February 5.  Boyce and Linebarger are using the HealthMiles program’s tools to track their daily calorie burn and progress throughout the challenge.  At the end of the two-week period, the CEO who burned the fewest calories will make a $1,000 donation to a charity of the winning CEO’s choice.

“Our business is about making peoples’ lives better by unleashing the Power of Cummins, and there is no better way to make lives better than through improved health,” said Linebarger. “So I want to model a lifestyle that is committed to good health and help showcase the many resources that we offer to our employees and their families to help them stay healthy – in this case, the Virgin HealthMiles program.”

Virgin HealthMiles CEO Boyce couldn’t agree more. “I believe it’s critical for senior leaders to embody the behaviors they want their employees to emulate – especially good health.  Virgin HealthMiles has proven challenges like ‘Beat the Chief’ provide motivation for employees to increase their daily physical activity, the cornerstone of a healthy lifestyle, and stay engaged on their path to good health.  I’m looking forward to some friendly competition with Tom in this important challenge…and I’m looking forward to winning!”

And it’s not just Boyce and Linebarger who will go head to head in the “Beat the Chief” challenge.  Employees from both Virgin HealthMiles and Cummins (U.S. and U.K) have the chance to join in on the challenge and see whether they can burn more calories and beat their respective CEOs. The employee from each company who burns the most calories by the end of the challenge will also receive a $1,000 donation to their charity of choice.

Currently, Boyce in the lead. But it’s anybody’s game.  Results will be updated daily at www.beatthechief.com, and the winning CEO and the companies’ top contenders in the “Beat the Chief” challenge will be announced on February 13, 2012.

Learn more about the challenge at www.beatthechief.com and follow #beatthechiefs on Twitter throughout the challenge.

Outstanding Success Attracting Leading U.S. Employers Results in Doubling of Average Client Implementation

[PRESS RELEASE] Leading U.S. employers are increasingly turning to effective, technology-based employee wellness programs to improve workforce health and boost business performance. The growing reliance on this strategy is reflected in Virgin HealthMiles’ impressive 2011 business momentum, which the company shared today.  Over the past 12 months, Virgin HealthMiles has enjoyed the best year in its history as new organizations select the company’s market-leading solutions. In 2011, Virgin HealthMiles continued to offer employee health solutions that drive higher employee awareness and engagement, and better measurement and insight into the impact of employers’ wellness investments. Today, the company shared key milestones highlighting this success.

“The strength of our business, in contrast to what was another challenging year for many companies, proves Virgin HealthMiles is meeting a critical need for America’s top employers,” said Chris Boyce, CEO of Virgin HealthMiles.  “More large organizations are putting their trust in us, knowing our innovative technology-based platform helps them maximize the effectiveness of their employee health and wellness initiatives and drive real, impactful results for their employees and their businesses. Unlike many of our industry peers that struggle yearly with high customer churn rates, Virgin HealthMiles’ significant 2011 growth and robust cash position from operations further underscores the value employers and their employees are getting from our solutions.”

Key 2011 Business Milestones:

Revenue

• Virgin HealthMiles 2011 revenues increased 50 percent over 2010 due to new customer engagements combined with recurring revenues from existing customers.  Additionally, Virgin HealthMiles achieved a cash flow positive position from operations during this time.
• The company doubled the size of its average client implementation, thanks to outstanding success in selling directly to leading U.S. employers.

Customers

• Large employers continue to put their trust in Virgin HealthMiles’ proven ability to engage employees and drive real health improvements that boost productivity and lower healthcare costs. In 2011, the company added new clients to its roster, including organizations such as: AOL, Fairchild Semiconductor, Horizon Healthcare Services, Inc., Hunter Douglas, Norfolk Southern Corporation, and Schwabe North America.  These organizations join over 100 existing Virgin HealthMiles clients in using the range of the company’s industry-leading offerings.

Solutions and Services

Virgin HealthMiles’ Summer and Fall ’11 product releases continued to add important new solutions and service capabilities to its platform:

• With Summer ’11, Virgin HealthMiles unveiled Integrated Incentives. This first-of-its-kind incentives platform leverages SaaS-based technology to help employers promote and incent all of their wellness programs in one place, streamline employee communications, and drive higher employee engagement and better results from their health and wellness strategy.  The company also released new real-time reporting functionality. Real-time reports provide employers with up-to-date and easy to access information to accurately evaluate individual program performance and overall health improvements, as well as target areas for improvement and future investment.
• With Fall ’11, Virgin HealthMiles built upon its industry leading capabilities and introduced Connections – a breakthrough solution that provides employers with one social platform for all their health and wellness programs.  The company also introduced new activity tracking capabilities that engage even more of an employer’s workforce, helping organizations keep things simple with one easy program that fits all fitness levels.

Boyce concluded, “Virgin HealthMiles offers innovative solutions Corporate America needs to improve workforce health.  We’re extremely bullish about our business prospects as we continue to release new products and features, and expand our internal operations throughout this coming year.”

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